Web Content Review Policy

1. Purpose and Scope

This Web Content Review Policy establishes guidelines and procedures for creating, reviewing, updating, and maintaining content on the Central Pollution Control Board (CPCB) website. The policy ensures that all published content is accurate, relevant, accessible, and compliant with government standards.

This policy applies to all content published on cpcb.gov.in, including:

• Web pages and articles
• Reports and publications
• News and announcements
• Multimedia content (images, videos, documents)
• Data and statistics

2. Content Review Objectives

• Ensure accuracy, completeness, and reliability of information
• Maintain consistency in tone, style, and formatting
• Verify compliance with GIGW 3.0 and accessibility standards
• Keep content current and relevant
• Ensure bilingual content (Hindi and English) is synchronized
• Protect sensitive and confidential information
• Maintain professional quality and credibility

3. Content Review Schedule

4. Content Creation Workflow

Step 1: Content Planning

• Identify content need and target audience
• Define content objectives and key messages
• Assign content creator and subject matter expert
• Set timeline and publication date

Step 2: Content Development

• Draft content in English and Hindi
• Ensure compliance with style guide and accessibility standards
• Include relevant metadata (title, description, keywords)
• Add appropriate images, charts, or multimedia

Step 3: Internal Review

• Subject matter expert reviews for technical accuracy
• Content editor reviews for language, grammar, and clarity
• Accessibility specialist checks WCAG compliance
• Legal team reviews sensitive or policy-related content

Step 4: Approval

• Content Manager approves for publication
• Web Information Manager approves critical or high-profile content
• Final quality check before publishing

Step 5: Publication

• Content published on website
• Metadata and SEO tags added
• Social media and newsletter promotion (if applicable)
• Archive previous version if updating existing content

Step 6: Post-Publication Review

• Monitor user feedback and comments
• Track analytics and engagement metrics
• Identify and fix errors or broken links
• Schedule next review date

5. Content Quality Standards

5.1 Accuracy and Reliability

• All facts, figures, and data must be verified from authoritative sources
• Citations and references must be provided for external information
• Content must be reviewed by subject matter experts
• Corrections must be made promptly when errors are identified

5.2 Clarity and Readability

• Use simple, clear language appropriate for the target audience
• Avoid jargon and technical terms unless necessary (provide definitions)
• Use short sentences and paragraphs
• Organize content with headings, lists, and visual elements

5.3 Accessibility

• Comply with WCAG 2.1 AA standards
• Provide alt text for all images
• Ensure proper heading hierarchy (H1, H2, H3)
• Use descriptive link text (avoid "click here")
• Ensure sufficient color contrast

5.4 Bilingual Content

• All content must be available in both Hindi and English
• Translations must be accurate and culturally appropriate
• Both language versions must be synchronized
• Technical terms should be transliterated where appropriate

6. Roles and Responsibilities

• Web Information Manager (WIM): Overall responsibility for content strategy, quality, and compliance
• Content Manager: Day-to-day content operations, workflow management, and team coordination
• Content Creators: Develop original content, research, and writing
• Subject Matter Experts: Review content for technical accuracy and completeness
• Content Editors: Review for language, grammar, style, and clarity
• Accessibility Specialist: Ensure WCAG compliance and accessibility
• Translators: Provide accurate Hindi translations
• Legal Team: Review sensitive, legal, or policy-related content

7. Content Archival and Removal

7.1 Archival Policy

• Outdated content is archived rather than deleted
• Archived content remains accessible through archive section
• Clear labeling of archived content with dates
• Redirects from old URLs to new or archived versions

7.2 Content Removal

Content may be removed only if:

• It contains factual errors that cannot be corrected
• It violates legal or regulatory requirements
• It contains sensitive or confidential information
• Removal is mandated by court order or government directive

All content removal must be approved by the Web Information Manager and documented.

8. User Feedback and Corrections

• User feedback is actively solicited and reviewed
• Feedback form available on all pages
• All feedback is acknowledged within 48 hours
• Corrections are made within 7 days of verified error reports
• Major corrections are documented and communicated

9. Training and Capacity Building

CPCB is committed to building capacity of content team members through:

• Regular training on web writing and content management
• Workshops on accessibility and GIGW compliance
• Updates on latest web standards and best practices
• Sharing of resources and style guides

10. Performance Metrics

Content quality is measured using the following metrics:

• Content freshness (percentage of content updated in last 6 months)
• Accessibility compliance score
• User satisfaction ratings
• Page views and engagement metrics
• Number of errors or corrections required
• Time from content creation to publication

11. Compliance and Standards

This policy ensures compliance with:

• Guidelines for Indian Government Websites (GIGW) 3.0
• Web Content Accessibility Guidelines (WCAG) 2.1 AA
• Official Language Act, 1963 (bilingual content)
• Right to Information Act, 2005
• Digital India guidelines

12. Policy Review and Updates

This Web Content Review Policy is reviewed annually and updated as needed to reflect:

• Changes in government guidelines and standards
• Technological advancements
• User feedback and requirements
• Best practices in web content management

13. Contact Information

For questions or suggestions regarding web content, please contact: